Host content: Forbes, three ways to avoid a painful rebrand experience
Rebranding a business should be a joy, not a misery. After 12 years, we recently rebranded our company and, unfortunately, it felt like torture. As happy as I am with how the end product looks, sounds and feels, it was one of the most painful projects I’ve ever been involved in. Disorganized. Massively delayed. Intense. Hugely stressful.