Marketing

The emergence of podcasts: Why are we tuning in more frequently? 

According to latest podcast statistics, 144 million Americans listen to podcasts. Put another way, that’s a whopping 51% of the US population who have tuned in to a pod (Convince and Convert). Amazing, right? But the growth of podcasts has certainly not come overnight. Just how many listeners are there? With the advent of broadband

Host content: Forbes, three ways to avoid a painful rebrand experience

Rebranding a business should be a joy, not a misery. After 12 years, we recently rebranded our company and, unfortunately, it felt like torture. As happy as I am with how the end product looks, sounds and feels, it was one of the most painful projects I’ve ever been involved in. Disorganized. Massively delayed. Intense. Hugely stressful.