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Host content: Forbes, three ways to avoid a painful rebrand experience

March 27

Marketing

Rebranding a business should be a joy, not a misery. After 12 years, we recently rebranded our company and, unfortunately, it felt like torture.

As happy as I am with how the end product looks, sounds and feels, it was one of the most painful projects I’ve ever been involved in. Disorganized. Massively delayed. Intense. Hugely stressful.  

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